Our Story
Something is not working.
Since the industrial revolution, economic development has enhanced the quality of life for people around the world. Standards of living have improved, literacy rates have increased and life expectancy is longer than ever.
But the gap between the rich and the poor is increasing, social divisions are creating civil unrest, our planets’ resources are being unsustainably depleted and pollution is destroying environmental ecosystems.
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The systems we rely on are intricately connected. The increasing pressures on our planet resources, combined with poor foresight on the negative environmental and social impact of exponential growth is creating a world that is being pushed to extremes.
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We want to address these imbalances.
Our Vision
To achieve a just balance between people, planet and prosperity.
Our mission
To redefine consumer choice and economic redistribution
We want to address the economic, social, and environmental imbalances in our world. Our business model is built on creating and selling sustainable consumer goods and redistributing 50% of profits to causes that matter to society.
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Interested to know what these are ? Scroll down to learn more !
Chapter 1: Waste
Our Earth has a natural ability to regenerate itself, using waste that creates new life. We have been told that the rubbish we throw away joins this process. That it disintegrates through natural cycles and turns into material that can be used in the natural environment once again.
But, from food waste to plastic, much of what we throw away does not disintegrate. In actuality, for years, our waste is left in conditions that instead, produce harmful emissions or re-enter the environment in ways that harm human health and the natural world.
Chapter 2: Emissions
Greenhouse gas emissions are the unseen waste. While the industrial revolution has brought much prosperity to many, it has also released emissions that have been polluting our air at an exponential rate. Since the mid-20th century, carbon dioxide has increased by 50%, methane by over 160%, and nitrous oxide by 22%.
The cumulative effect of this is what we know as climate change. It is not only warming the planet but also creating such extreme weather conditions that life as we know it is at risk.
Chapter 3: Ecosystems
The balance of nature makes our world unique. It is not only a wondrous display of life and beauty, it is also what makes the human existence possible.
Everything in nature has its place but human activity has been disrupting these ecosystems. They need us to take action if we are to maintain the natural beauty of the Earth that we all cheris.
Chapter 4: Opportunity
The gap between the rich and the poor has been widening in many countries, leading to a growing disparity of opportunity for those with fewer resources.
This inequality can make it difficult for disadvantaged individuals to access education, healthcare, and other essential services, ultimately limiting their chances of success and perpetuating the cycle of poverty.
Chapter 5: Health
Access to medicine, treatment or opportunity to focus on mental well-being is crucial for social cohesion. People deserve the chance to achieve their potential which poor physical or mental health may hinder.
Some people have demanding lifestyles, others do not have access to health information. But for a more balanced society, it is important to raise awareness and tackle issues related to health so people can make better and more informed decisions to help them live their best life.
